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When a Single Tap Breaks Trust
What a dark pattern on ShopeeFood taught us about product design, heuristics, and trust debt.
 • 
Hien Nguyen (Sailee Ivic)
The First Business I Ever Built
Lunch money capitalism, sticker equity, and financial independence at 7 years old.
 • 
Hien Nguyen (Sailee Ivic)
3
🎒 Everything you need to know about community-led growth—in action.
Screate Vault: Your go-to resource to help you build things people can’t shut up about.
 • 
Hien Nguyen (Sailee Ivic)
💌 Who this newsletter is really for (and where we go next)
Over 100 of you have joined from around the world — I’m seriously grateful 🙏
 • 
Hien Nguyen (Sailee Ivic)
🤦‍♀️ What got me here won't get me there
Turns out, I’d been scaling a version of me I’d already outgrown.
 • 
Hien Nguyen (Sailee Ivic)

May 2025

💡 How I built Hỏi Phật (Dear Buddha) and what almost broke me in the process
Early signals no one talks about (but you should listen to)
 • 
Hien Nguyen (Sailee Ivic)
💃 No audience, no problem: Stand up a community that actually moves people
For early-stage teams tired of noise, hype, and empty Discords.
 • 
Hien Nguyen (Sailee Ivic)
🥇 The 10x guide to your early community-led growth hire
The 3 non-negotiables I learned from Ben Lang, former Head of Community at Notion
 • 
Hien Nguyen (Sailee Ivic)

March 2025

January 2025

November 2024

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