🎒 Everything you need to know about community-led growth—in action.
Screate Vault: Your go-to resource to help you build things people can’t shut up about.
Whether you’re pre-PMF or scaling your second startup, this living, breathing resource is built for early-stage founders who are building with users and making things people can’t shut up about.
Inside, you’ll find real playbooks, proven prompts, and unfiltered case studies to help you:
🔓 Unlock true fan growth
🏃♀️ Run smarter GTM
🙌 Build sticky, story-worthy communities
🧠 Built for early-stage teams, not MBA decks.
🔓 Free to explore. Friends of Screate get the deeper cuts (worth it).
For more: Steal This Playbook | Ask Screate | Deep Dives | About Screate
▶️ Ask Screate → Got a burning question about users, growth, or community? We pick one each week to answer in depth. Submit your question and get featured.
🎯 Submit your startup → We’re always looking for community-first teams to spotlight. If you’re building with users at the core and have early traction, we want to hear from you.
🚀 Tried a Playbook? → Tell us: Hit reply or DM me on LinkedIn. If you used one of our tactics, we’d love to hear what worked (or didn’t)—and might feature you next.
📍 The path:
Spark → Signal → GTM → Chasm → Scale
Spark = early signal, invisible onramp, first 100 fans
Signal = feedback loops, retention, aha moments
GTM = launch, loops, distribution
Chasm = early adopters → early majority
Scale = community systems, async intimacy, growth loops, referral flywheels
1. 🔥 Build with users, not for them
No more building in a vacuum.
Build With, Not For → Community-led product building 101 and co-create loop framework (input → prototype → feedback → build)
The Feedback Engine → High-signal feedback without spam
Modern Discovery → User interviews that don’t suck
Am I Close to PMF? → Real signals from 50+ founders
2. 🌱 Activate and retain early users
You’ve got users. Now make them stay, care, and refer others.
Find Your Aha Moment → Activation metrics that actually matter
The Invisible Onramp → Community flywheels + early fan playbook
Retention That Sticks → Duolingo, Canva, Discord playbooks
Onboarding Teardowns → Templates & Notion/Figma gallery
3. 🚀 Grow without burning out my brand
No hacks. No spam. Just community-powered GTM.
Community as GTM → When to lean into evangelism, when to hold back (Notion, Figma, Airbnb, Substack playbooks)
Forum → Flywheel → Turn lurkers into contributors, growth loops rooted in community engagement
Creator–Product Fit → Grow with trust, not noise
Scale Intimacy → Async coaching, public building, newsletters
4. 🧪 Run experiments that teach you something
Test → Learn → Repeat (without wasting 3 sprints)
High-Signal GTM Tests → The Bullseye Growth Test + 7-day growth roadmap
Zero-to-Forum Framework → How to seed a new space + cold-start guides from top builders
Growth Tactics Library (Friends only) → Retention, conversion, virality scripts, real-world prompts + scripts for activation
5. 🧠 Think better, not just do more
Less busywork. More clarity.
Community vs Product Thinking → When to wear which hat
Prioritize Like a Pro → From mess to mission and roadmap + “Effort x Energy” matrix
Pattern Library (Friends only) → What worked across 30+ early startups, what didn’t, and why
6. 🧭 Start or pivot a company
From idea to something sticky—with your people.
Idea → Community Fit → The Pivot Map + early validation
Ground-Up PMF → Roadmaps from community-led → product-led
Community x Capital → Investor magnets, email scripts, pitch decks that worked
7. 📊 Benchmarks & signals that make sense for me
Filtered by stage, model, and team size.
Activation Benchmarks → What’s a good activation rate in community-led growth?
Retention Metrics → How sticky should my Discord be? What's normal for churn in a cohort-based product?
Contextual Growth Metrics (Friends only) → What top builders actually measure
❓ Vault FAQ
How do I know if I have product–community fit? → 5 signals + what to do at each stage.
When’s the best time to build community: before, during, or after PMF? → Before PMF is best. During is hardest. After still works.
How do I avoid community that doesn’t convert? → Lead with outcome, not vibes. Here’s how.
How do I sell community-led to my team? → Pitch it like GTM. Not vibes. (Slides included)
🔧 Exclusive Tools by Screate (coming soon)
✨ For Early Traction (Spark + Signal stages)
Growth Playbook Generator → Personalized GTM plans from real startup patterns. Invite-only.
Screate Bot → Ask anything. Get curated tactics instantly without sifting through every doc.
📈 For Staying Sharp and Showing Up (Signal → GTM)
Deep Work Tracker → Track how you’re showing up, even if it’s just 30 minutes a day. Progress > perfection.
Main Character Journal → Reflect weekly: What moved? What mattered? What went sideways? Celebrate small wins and start next week strong.
🧭 For Scaling with Soul (Chasm → Scale)
Monthly Growth Scoreboard → Report user growth and revenue to keep your momentum visible to our founder circle.
📬 Don’t just build an audience. Build with them.
Become a Friend of Screate to unlock deeper cuts, exclusive tools, private templates, and tactical support.